Somebody else wrote:
(Because I won't do it justice! )

Poor Recette Lemongrass. A completely ordinary little girl in a generic fantasy world, living an ordinary little fantasy girl life. Until her dad says he's off to become a great hero, and leaves. Three months later, there's no sign of him.

Now there's a fairy on the doorstep, saying that she works for the investment agency that dad used to fund his move into the hero business, and is there to claim on the loan. Being a little girl and barely having enough money to feed herself, Recette has two options - lose her house, or start a shop. So, a fairy Godfather, one might say.

One offer she can't refuse later, and Recette, with the help of the loan-shark fairy, Tear, are opening a generic RPG equipment shop, ready to help prepare the local adventurer population with all the swords, armor and healing potions they need! You go into town, buy stock from the crafters guilds, stock your shelves (putting your best items on display in front of the window) and wait for customers to roll in. Then you haggle for price and try to turn a solid profit.

So far, so simple. Problem is that each week, you've got an increasingly large debt repayment to fill the cheque for. Oh, and the fact that you really can't get good gear wholesale. As anyone who has ever played a dungeon crawl before knows, you get magic swords by beating up monsters. Unfortunately, Recette and Tear probably amount to about 80 pounds between them, so aren't going to be able to do any fighting. This is where the Adventurer's Guild comes in.

Hire an adventurer with some of your money, and have them take you into the dungeon. This is where the game turns into a simple but fairly tough and addictive dungeon crawler. Loan out some of your stock to make your adventurer tougher, and then go blat monsters and steal their stuff. Once you've got enough loot to fill your bags, escape back to the surface and try to sell your spoils - ideally to the same adventurer you plan on hiring next time, meaning that they'll be better equipped. It's a grand circle of heroic violence.

It gets more complex as you play further. As your level (as a merchant) goes up, you gain the ability to buy second-hand goods off your customers, or the ability to reccomend stock from the back-room to customers wanting something specific. There's lots more abilities, but those are in the full game. Later on, you even have to worry about the kind of decor your store has, and what kind of customers you're attracting.

Taken from here.

AquaShee wrote:
Try the Demo, you'll love it! I recently beat the main storyline (paying of a huge loan) but there's still lots of dungeons to discover, bosses to beat and items to sell!