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Creatures and Marketing   
Yomegami
Sanely Insane

Yomegami
United States  
Manager


 visit Yomegami's website: The Realm
  2/7/2019  2

As of my latest bibble, I've had yet another thought about a way the Creatures series can maintain a healthy community for the foreseeable future (well, until technology progresses to the point where computers start having trouble running games as old as the series on them; C2's already got serious issues with modern machines). Namely, they could do with some better marketing.

The series is rather obscure, and to my knowledge it's never been super popular. With no new game or spiritual successor seeming truly feasible, it's reliant on mods to keep things fresh. Unfortunately, all the great modders back in the day were people who grew up with the series. Then they went and got lives, moving on to things more important than Creatures. However, there was no one to replace them, thanks to the series' obscurity...and I believe that this is the dominant reason why the community's so quiet nowadays.

We need fresh blood, a new set of modders willing and able to give the community a new lease on life. With most plans of a new game/spiritual successor being nothing more than a pie in the sky, I believe the most realistic method for getting the new blood is by marketing the original trilogy. After all, with the whole series being available on GOG for an affordable price, the series is more accessible than ever (in theory, anyway).

I'm not entirely sure on how to go about that task, but I can think of a good starting point: Creatures needs a better social media presence. I know at least one person makes use of Twitter for Creatures-related things, but for the most part I haven't heard of many people tapping into social media's potential. I've heard of more people who don't want to touch it with a 25-1/2 foot pole.

To that end, I think a good start is getting "official" Social Media accounts. Maybe for Creatures Caves in particular (as it IS the current hub of the surviving Creatures Community), but even just for the CCSF it'd probably do wonders.

Past that, if there's any special treatment the games need to run on modern machines, such treatment should be readily accessible and easy to use. We can write "how to get Creatures running to maximum efficiency" tutorials all the time, but we need to go beyond that. We need to have everything a potential newcomer might need to run Creatures to the best of our ability in one, easy-to-access location. And then make sure that knowledge of that package is readily known to those who we might convince.

This is just a vague outline, though; I'll be the first to admit that I'm not a marketing expert by any stretch of the imagination. All the same, I'd like to hear it if anyone else thinks such a marketing campaign is feasible, propose more concrete ideas to what I'm throwing around here, or just ground my idealism if I'm getting too idealistic here.


~ The Realm ~
D.L. Yomegami's Creatures Blog


 
SpaceShipRat

SpaceShipRat
Italy  


  2/7/2019

>To that end, I think a good start is getting "official" Social Media accounts.

Nay on that. To be honest, I wouldn't trust anyone or any "committee" to manage something like that without it causing drama. None of us are official anything.

I do agree we should up the community presence, but I believe we shouldn't think of it as marketing, there's nothing to sell, no new game, and as you say, fewer and fewer mods.

What I'd point towards is just normal "player" representation on various social platforms, namely Youtube and Twitch.

For my part, I am doing my best to support everyone who plays Creatures on Twitch (and it's FUN to watch, you can name creatures after chat, join in with the Warp, things like that). Also, Youtube is a great place for little tutorials, world setup ideas and such.
Finally I have asked Reddit to hand me the Creatures sub, since the original mod has vanished, it's been a few weeks without reply, so I don't know if anything will come of that, but the subreddit exists anyway and it's a neat place for posting pics and questions, and show off some community life where other gamers can stumble across it.

There probably are other newer social media I don't use where people could post. Artists could share their drawings on Instagram, for example.

 
Dragoler
Wrong Banshee

Dragoler
United Kingdom  


  2/7/2019

Grendel_Man wrote:

The series is rather obscure, and to my knowledge it's never been super popular. With no new game or spiritual successor seeming truly feasible, it's reliant on mods to keep things fresh. Unfortunately, all the great modders back in the day were people who grew up with the series. Then they went and got lives, moving on to things more important than Creatures. However, there was no one to replace them, thanks to the series' obscurity...and I believe that this is the dominant reason why the community's so quiet nowadays.


I can't say I fully agree with you there. The fandom is smaller and quieter now yes, and many of those early mods were ambitious, but we also didn't know as much about the code and genomes as we do now, so many older mods have problems being instinct-friendly. As for modern modding of the games great advancements have been made into the genomes through efforts of individuals like Evolnemesis, Lurhstaap and myself, so we are not completely stagnant.

I would agree with SpaceShipRat that making "official" social media accounts may not be a good idea, as that places a certain burden and expectation onto people which we can't expect fans to keep up. What we really need to do is find a way to bleed Creatures content into more mainstream areas without it feeling obnoxious or forced, perhaps with recommendation posts and artwork? Or perhaps find a way to push the scientific angle? People used to use the games to perform experiments, maybe making content like that easier to find could spark some interest?


Creator of the TWB/TCB genome base.

 
C-Rex
Lollipop Lord

C-Rex
United Kingdom  

 visit C-Rex's website: The Norn Nebula
  2/7/2019

I did actually run a Creatures Caves Facebook page once, but it got to a point where there was barely any content to post so I deleted it.

Join the Norn Nebula Discord Server!
 
SpaceShipRat

SpaceShipRat
Italy  


  2/7/2019

Facebook's dying anyway
 
Malkin

Malkin
Australia  
Manager


 visit Malkin's website: Malkin's page at CWiki
  2/7/2019  1

More tutorials would be good: like how to run the C3 gene splicer, that'd work well in a video.

My TCR Norns
 
BlocklockCity

BlocklockCity
United States  


  2/8/2019  1

Grendel_Man wrote:
With no new game or spiritual successor seeming truly feasible...



Geat_Masta's still putting an incredible amount of time, effort, and money into his copyright-avoiding game heavily inspired by the Creatures series. It looks like something happened with him in the couple of years I was absent (and I have no interest in reviving whatever it was), but he's still posting updates on his YouTube channel and replies to comments within a couple of days. With the rights to the IP in limbo, this in-development not-Creatures game might be the closest we can get to a continuation of the series. I feel like his idea to get the word out about his game (and by extension, the Creatures series proper--by releasing a game on a modern platform like Steam and having word of it spread through YouTube videos and Twitch streams) is the most likely to succeed, too, but it's also the most difficult possible method, and so one it's very unlikely other people will or even have the ability to take.

So what about the rest of us? Having CC as the de facto community hub at all is a great start if you ask me; most of us have probably been around long enough to remember when discussion was spread around 5 or so different forums and everyone had their own little website, which was fun until they started going down and weren't fully archived on Wayback Machine. Who knows how much content was lost forever that way. We're much smaller now, but also more condensed and more focused.

Making real use of the Reddit sub would be a good first step. Almost anything that could be posted there could just as easily be posted here, but if the goal is to reach a wider audience, we're gonna have to step outside our box.

 
Yomegami
Sanely Insane

Yomegami
United States  
Manager


 visit Yomegami's website: The Realm
  2/8/2019

Geat_Masta is a very controversial person. As such, I chose to intentionally not mention his project, and ask that no one discuss it here.

I'll give my thoughts on everything else discussed so far later. Still thinking some things over.


~ The Realm ~
D.L. Yomegami's Creatures Blog


 
SpaceShipRat

SpaceShipRat
Italy  


  2/8/2019

Grandroids is rather worth a mention, when that goes public it's definitely going to draw interest to Creatures, but just when it's ready to go public.
 
OCAlert

OCAlert



  5/10/2019

I guess we might be limited in who wants to make them, but I think stories and characters could be a draw. Maybe promoting what we already have could be a start, including official lore.

Stories and characters seem to be a neccisary part of a fandom, and where we do have this we tend keep it within the community, rather than on a multi-fandom or multi-media site which is what most fandoms do. Possibly could help promote creatures as a "make your own fun" game as well.


Also I think we actually should expand from Creatures Caves somewhat, a few people have felt isolated from the Creatures Fandom due to a falling out they had here,(such as Jessica and Kezune), I have no idea what happened but this has a much bigger impact on the entire fandom than it should have and people should have more alternative. The reddit is fantastic, but I definitely think the Creatures Wiki should have a forum.


I've been meaning to keep a fansite pinch me for not sticking to it

 


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